Demystifying The White Claw Phenomena - dujour.com

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Demystifying The White Claw Phenomena - dujour.com Posted: 02 Sep 2019 12:05 PM PDT All summer long there has been a buzz around White Claw Hard Seltzer. My Instagram feed was infiltrated by the hard seltzer almost as soon as the temperature rose above 60 degrees. While the calorie count is attractive, and the packaging is sleek, is White Claw really the preferred spiked seltzer brand for consumers? Well, I am not the only person wondering. BON & VIV put White Claw on blast with an actual case study involving 50 random people, a can of BON & VIV, a can of White Claw, and a lie detector test. In what BON & VIV is calling "the ultimate seltzer showdown," 50 people were asked to blindly taste BON & VIV Classic next to White Claw Pure. There was $1,000 on the line for any person who honestly (polygraph proven) preferred White Claw over BON & VIV. The results are in: no one left the case study with $1,000. The polygraph test was conducted by Hollywood's polygraph pro, John Grogan. Out of the 50 people involved in the seltzer showdown, only four were able to show that they honestly preferred White Claw Pure. Watch the video below for an inside look at the taste test. Following this experience, national sports analyst Adam Schefter announced that BON & VIV has been confirmed to be the first-ever official hard seltzer sponsor of the NFL. So, while you can drink any of the many spiked seltzer brands on the market (Truly Hard Seltzer, Crook and Marker, Nauti Seltzer Hard Seltzer) but so far, it looks like only one has been proven by a polygraph test to be preferred over the poster child for spirited seltzer, White Claw. BON & VIV Classic has 0 grams of sugar, 90 calories, and is 4.5% ABV. It is now available nationally and sold in 12 oz. and 16 oz. cans and on draft, making it one of the first hard seltzers to be offered on tap.

There's now a breathalyzer test for weed. Michigan police say it won't change things much - Fox 2 Detroit Posted: 02 Sep 2019 12:57 PM PDT (FOX 2) - With weed legal in Michigan, state and city police officers are increasingly finding THC at the center of impaired driving scenarios and car accidents.  To ease the burden of law enforcement, a company announced plans to sell a weed breathalyzer by winter. So what does Michigan law enforcement think of their new potential toy? "Not a lot," said Mike Shaw, public information officer with Michigan State Police. "They'll still give you the same field sobriety test as they would with alcohol. With marijuana, your impairment's still going to be the same." When someone is driving under the influence of alcohol, officers have several tools at their disposal in the game of probable cause. But underlying all of those tools and knowhow is the blood alcohol content level of 8 percent.  More of a symbolic silver bullet, that fine line helps officers judge a person's ability to drive. But that fine line blurs into areas of gray when weed is introduced into the equation. What defines someone "under the influence" of marijuana isn't easy to determine. So when a startup announced it had raised $30 million in funding for a marijuana breathalyzer, news touting the "world's first" went on a media blitz. The product, created by Oakland-based Hound Labs is said to "confidently determine recent marijuana use," "avoid detecting marijuana use from days earlier," get results in minutes" and "collect samples without touching oral fluid, blood and urine." For Shaw, a weed breathalyzer means another tool that can be used in investigations and not a wounder invention to lean on. "If an officer sees some type of impairment - not having your headlights on, not having your turn signal on, making a wide turn, going on a red, stopping on a green - they'll still send you through the same stuff," said Shaw. Driving under the influence of marijuana isn't a new problem faced by state police. Despite its new legal status in 2018, Shaw said troopers have been seeing numbers of impairment due to weed grow over the last five years.  In 2017, the Michigan legislature commissioned a pilot program that designated officers use an oral fluid analysis kit, which tests saliva. After being tested in five counties around the state, the program was expanded statewide.  "That kit can detect into your saliva. It's just like a preliminary breath test," Shaw said. "It's not legally binding, it's like a polygraph. It's just another layer of probable cause to make an arrest." Shaw admits there is no line to tell if someone is actively under the influence of marijuana. He said you can't set some amount on it, although other states have tried.  RELATED STORIES: Michigan marijuana regulators plan to kick off cannabis market in fall Businesses pursue a different kind of high at Michigan cannabis expo "Michigan has decided that we're going to go with the science and the scientific amount of what that is. And there is no scientific amount to determine what it is," he said. Which is why Shaw said any groundbreaking invention would only become another level of probable cause to make an arrest.

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