After 18 Months, Walmart+ Still Needs 2 Things: More Members and More Spending - PYMNTS.com
Roughly a year and a half after launch, Walmart's membership program, Walmart+, seems to be falling short of the key goals part of any commerce subscription plan: Getting consumers to spend more , and more often , each time they visit. Doing so will be critical as Walmart strives to capture more share of retail spend against Amazon. But so far, the data indicate that some structural issues are acting as headwinds — the members are not filling their baskets as heavily in Walmart's aisles as they are at rivals. In the latest PYMNTS report, "The Benefits Of Membership: Mass Retailers And Subscription Services," across the broad spectrum of Walmarts competitors — including Amazon, Target, Costco and Sam's Club — members are spendng more, especially online, than non-members, often by significant sums. But that traction, at leas...